Hi! I'm Vedika.
Welcome to my page on the internet!
About me
👋🏻 Hey there! I'm Vedika, your go-to gal for all things B2B SaaS product management, with a scoop of prompt engineering and AI magic. Over the last 6 years, I've journeyed through the tech world, leading the charge from ideation to execution, it's been quite the ride!
🔥 What drives me? It's the thrill in mastering 'systems thinking' allowing me to approach product management with a holistic vision, the joy of seeing a product come to life, and the satisfaction of knowing it makes a difference. Looking ahead, I'm all in on pushing the boundaries of what's possible, exploring new markets, and maybe, just maybe, revolutionizing a few more industries along the way.
💬 Wanna chat about the future of tech, swap product stories, or discuss the latest in AI? Hit me up. Let's make something awesome together!
My skills
- Product Management
- B2B Software as a Service (SaaS)
- Product Strategy
- User Experience
- Prompt Engineering
- Agile Methodologies
- Product Marketing
My experience
Product Manager
Rocketlane
Location: Chennai, India (On-Site)
Currently in release: Customer Portal 2.0! A Client Portal product extending capabilities of a website-like interface that significantly enhances user experience, making it intuitive and engaging for all users
Presently working on Rocketlane 'Sheets' - aimed at transforming how teams juggle data and elevate their experience of the same.
Led the end-to-end implementation of the Automations feature from ideation to successful adoption. Uncovered a successful adoption curve with 75% adoption company-wide
Key player in developing and launching specialized annotations and proofing feature for the marketing agency domain, setting Rocketlane up as a contender in this niche market.
Founder
AdEase
Location: Chennai, India (On-Site)
Ideated the AdEase platform from inception to production
Managed a team of developers to build the product. Formulate and incorporated the business strategy into product strategy
Executed product strategy by developing proprietary creative generation algorithms using image processing and computer vision models.
Collaborated closely with designers and ML enthusiasts to develop proprietary creative generation algorithms using image processing and computer vision models. This effort resulted in creation of ad creatives faster than a human graphic designer
Managed all aspects of in-life products, including customer feedback, requirements, and issues.
Data Scientist
SmartTerra
Location: Bangalore, India (On-Site)
Worked as a data scientist at Smartterra, an AI-powered operational intelligence platform for water utilities
Developed time series prediction models with Long-Short Term Memory (LSTM)-Recurrent Neural Network (RNN) to predict water consumption behavior of residents of Bengaluru City
Developed and optimized Imbalanced Classifier models with Support Vector Machine (SVM) and Local Outlier Factor (LOF) to detect anomalous metering
Research Associate
Gemini Associates
Location: Chennai, India (Hybrid)
Key member of the Cognitive Computing and Computational Linguistics team at ARA, an end-to-end messaging system to enable behavior change (Patent application no: IN 202041010232)
Collaborated closely with the principal research investigator to conduct an empirical study on digital message optimization. Contributed to formulating the P3 (Personalized-Persuasive-Pragmatic) Messaging Approach which is the thrust to the creation of cognitive messages.
Architected the linguistic framework for the generation of Phrase Structures & Message Frames of Cognitive Messages. This effort resulted in the creation of 20 different cognitive message frames required to create custom-tailored cognitively charged messages that resonate more effectively with their audiences. (Patent application no: IN 201941001564)
Contact me
Please contact me directly at me@vedikaparvez.com or through this form.