Hi! I'm Vedika.
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Product Manager

Location: Chennai, India (On-Site)

• Building AI Agents—an agentic workflow engine for post-sales delivery teams.

• Leading the Marketplace Vision – A centralized marketplace to deliver seamless integrations and a developer-first experience, enabling custom workflows and powerful enterprise integrations. Alongside building AI-Sheets, an enterprise feature aimed at simplifying data management and improving collaboration between teams, ensuring seamless project tracking and efficient implementation workflows.

• Latest Launch: Customer Portal 2.0 (https://lnkd.in/gAAc8XkF) – Reimagined the customer portal from the ground up, transforming it into a sleek, customizable, DIY website-like experience. This redesign drove over 50% boost in user engagement, secured enterprise deals, and increased end-user adoption, enabling effortless collaboration throughout the pre and post-sales journey.

• Led the end-to-end implementation of the Automations feature – Built the automation engine from the ground up, driving a 75% adoption customer-wide. This feature significantly increases operational efficiency, saving team members valuable time for high-impact tasks, while unlocking critical governance workflows that enhance Rocketlane’s overall functionality and performance.

Founder

Location: Chennai, India (On-Site)

• Ideated the AdEase platform from inception to production

• Managed a team of developers to build the product. Formulate and incorporated the business strategy into product strategy

• Executed product strategy by developing proprietary creative generation algorithms using image processing and computer vision models.

• Collaborated closely with designers and ML enthusiasts to develop proprietary creative generation algorithms using image processing and computer vision models. This effort resulted in creation of ad creatives faster than a human graphic designer

• Managed all aspects of in-life products, including customer feedback, requirements, and issues.

Data Scientist

Location: Bangalore, India (On-Site)

• Worked as a data scientist at Smartterra, an AI-powered operational intelligence platform for water utilities

• Developed time series prediction models with Long-Short Term Memory (LSTM)-Recurrent Neural Network (RNN) to predict water consumption behavior of residents of Bengaluru City

• Developed and optimized Imbalanced Classifier models with Support Vector Machine (SVM) and Local Outlier Factor (LOF) to detect anomalous metering

Research Associate

Gemini Associates

Location: Chennai, India (Hybrid)

• Key member of the Cognitive Computing and Computational Linguistics team at ARA, an end-to-end messaging system to enable behavior change (Patent application no: IN 202041010232)

• Collaborated closely with the principal research investigator to conduct an empirical study on digital message optimization. Contributed to formulating the P3 (Personalized-Persuasive-Pragmatic) Messaging Approach which is the thrust to the creation of cognitive messages.

• Architected the linguistic framework for the generation of Phrase Structures & Message Frames of Cognitive Messages. This effort resulted in the creation of 20 different cognitive message frames required to create custom-tailored cognitively charged messages that resonate more effectively with their audiences. (Patent application no: IN 201941001564)